Jeff noticed a discussion on Slashdot about a NYTimes article
regarding
the vocal fans of the TiVo device.The article itself is interesting, but also downright annoying. The tone
of the article and the portrait it paints is almost EXACTLY like what
magazines and newspapers did with regards to email and the Internet back
in the very early 90's.
There's the "suspicion" factor. The article talks about "giving up
privacy" and lets you assume that the service will know exactly what YOU
are watching. The suggestions work the same way Amazon.com's "other
people who purchased this book also purchased" suggestions work, and your
"viewing habits" are just as anonymously demographic. TiVo doesn't know
that Fazia Rizvi watches X, Y and Z. The service knows that in the central
Texas region, men and women aged 20-35 who watch Alton Brown's Good Eats
also watch West Wing, but not Emeril Live. You are not you, you are a
demographic. And by NOW people should be used to this. After-all, it's been
going on for decades.
Then there is the "fans are in the minority of society and therefore are
cult-like" factor. I'm almost certain - judging from my past experience
being the subject of interviews for things like the Internet or the DDEB -
that a lot of the folks quotes were taken out of context to enforce the
"these people are weird" spin the article has. Been there, had that done
to me. I can tell from the quotes that these are indeed enthusiastic TiVo
fans, but there are only choice quotes used that support the "ew, ick"
spin of the article.
Then there was the "but freedom comes at a price" bit. The prices given
are less expensive than the first VCRs were and the service cost is less
than what most people pay for internet access or cable. It seemed like a
bit of a stretch, but again, it feeds into that "these people are not like
us normal people" spin.
And of course there's the side-ways hint that the TiVo watcher (like the
Internet user) will be socially stunted because of the use:
Mr. Rothenberg said that subscribing to TiVo had had an unintended
effect. By skipping ads and filling his viewing time with documentaries
and shows about gardening rather than the regularly scheduled fare, he
took himself "outside of culture," he said. When friends joked about the
ubiquitous Budweiser "Wazzup?" advertising campaign a couple of years
back, Mr. Rothenberg said, he had no idea what they were talking about.
Okay, so I have no clue what's going on with The Bachelor, The
Bachelorette, The Hermit, The Six Midgets and a Wacky Maiden or
whatever the hell else stupid reality show is now the big thing in
American pop culture. Boo-hoo. If this means I'm socially crippled for
life, I deal.
And of course they over and over again talked about "binges" and
"marathons" of sitcoms etc. (Sorta like they'd point out an early Internet
user's Star Trek fan identity.) There's no mention of watching several
"This Old House" in a row to get the feel of a project. Or mentions of
season's passes to travel shows, documentaries, Masterpiece Theater,
cooking shows or anything that might hint of learning or more high-brow
viewing habits.
At least it got this right:
So why do TiVo owners feel the need to tell everyone about it? Clay
Shirky, an adjunct professor at New York University's interactive
telecommunications program, said it might have to do with the nature of
the medium. "People watch a lot of TV, so anything that has an even
slightly positive effect on it is disproportionately important to peoples'
lives," he said.There's another theory -- that there is something thrilling about being
unshackled, at least partly, from a device that for years has had people
at its mercy. Skipping ads and thumbing your nose at the scheduling
structure imposed by corporate broadcasters feels, if not exactly
revolutionary, at least titillating.
"There seems to be something slightly illicit about it," said Michael
Crowley, an associate editor at The New Republic who has written about his
relationship with his TiVo. "You feel like you're working the system.
You're in on a racket, and a racket is something you like to brag about."
As for me? I'll just roll my eyes at this kind of reporting. I've seen it
before and they were as much idiots then as they are now.