Immigration is creating a generational divide between old, white America
and a young America of many races, annual Census population figures out
Thursday show.The influx of newcomers, driven largely by Hispanics, is taking the
country far beyond the traditional red-state/blue-state split between
Republicans and Democrats that has preoccupied the nation in recent years.
It is forming sharp age and race divisions: The old are mostly white, and
the young are increasingly Hispanic, Asian and other minorities.
"(Age) 40 is a monumental dividing line," says William Frey, demographer
at the Brookings Institution in Washington.
The generation gap puts pressure on communities that must juggle rising
elderly populations and swelling school enrollments.
[...]
Three of five Americans under 40 are white, but four of five above 40 are
white.
Marketers recognize the shift.
"Beer ads, for example, are targeted at younger people and are more
ethnic," says Paul Kelly, president of Silvermine Consulting Group in
Westport, Conn., which works with consumer products companies. "Ads with
party scenes are very diverse."
Retailers also are dealing with another demographic shift: A growing
multicultural population.
Marriages across racial and ethnic lines jumped 65% in the 1990s and make
up one in 15 marriages in the USA, up from one in 23 in 1990, Frey says.
"Everyone realizes that we're a nation of diversity now, and they want to
celebrate it," says Allison Cohen, president of PeopleTalk, a market
research company in Wenham, Mass. "Americans have come to see diversity in
their workplace, in who their friends are."
Generational differences highlighted in Census Bureau population estimates
released today add complexity to everything from politics to marketing.
Even segments of society that once seemed homogeneous are far more
difficult to define today.[...]
The distinctions may be even more blurred for younger generations who are
exposed not only to diversity, but also to multiracial couples and their
children.
"Beginning with Generation X (people in their 20s to early 40s) and all
the generations that follow, multicultural is normal," says Ann Fishman,
president of Generational Targeted Marketing, a New York consulting firm.
"They are not being born in a world that is all white bread. Their friends
are all races, sexual preferences. They walk the walk of a nation that is
a melting pot like we haven't seen before."
[...]
Among white Americans, the highest percentage of foreign-born are 65 and
older, Passel says. They were part of the last big immigration wave of the
early 20th century.
The contrast prompts debate among demographers and policy analysts about
how well the nation is adjusting to its growing diversity.
"On one level, we're getting used to our new skin ethnically," says
Gregory Rodriguez, a senior fellow at the New America Foundation, a
non-partisan think tank based in Washington. Clashes still occur but
"they're not ethnic battles, they're generational battles."